Saman Kukreja Stands at the Intersection of Fashion and Philanthropy
Saman Kukreja is a prominent entrepreneur and the visionary founder of Persaman New York, a fashion brand lauded for its unique fusion of New York's vibrant energy and Italian craftsmanship. Her journey into the world of fashion began in 1994, driven by a deep passion for self-expression and inspired by the dynamic culture of New York City.
This metropolitan atmosphere not only influenced her personal style but also fueled her ambition to establish a brand that embodies creativity and individuality. Kukreja's frequent travels to Italy have further enriched her vision, cultivating a profound appreciation for the country's rich history, artistry, and fine textiles. Balancing her professional endeavors with family life, she shares a close bond with her husband, Sanjay Kukreja, and their two daughters, who also contribute to the family business.
This interview delves into Kukreja's compelling journey, offering key insights into her background and the wisdom gleaned from her career.
The Genesis of a Fashion Brand
What inspired you to start your journey in the fashion industry?
My journey in fashion really began with a passion for self-expression. Growing up, I was always fascinated by how clothing can convey personality and mood. Moving to New York City amplified that fascination. The city’s vibrant culture and dynamic energy were incredibly inspiring. I wanted to create a brand that mirrored this vibrancy while integrating the timeless elegance I admired during my visits to Italy. Thus, Persaman New York was born, combining the best of both worlds.
How did your travels influence the creation of Persaman New York?
Traveling to Italy was a turning point for me. The country's rich history, exquisite textiles, and dedication to craftsmanship deeply resonated with me. I wanted to incorporate these elements into my brand, ensuring that each piece reflects both elegance and modernity. This fusion of Italian craftsmanship with New York’s energetic vibe became the hallmark of my brand, allowing it to stand out in the competitive fashion industry.
Balancing Professional and Family Life
How do you manage to balance your professional commitments with family life?
Balancing work and family has always been a priority for me. I believe that success is not just about professional achievements but also about maintaining strong relationships with those you love. Having my daughters involved in the business has been a blessing. We share a common passion for the brand, which makes working together incredibly rewarding. It’s about finding harmony and making sure that neither aspect—personal nor professional—is neglected.
Professional Growth and Adaptability
What does your typical day look like, and how do you make it productive?
I’m an early riser, and that has always been beneficial, especially as a mother. The quiet hours before my children wake up are crucial for my mental state. I start my day with a nutritious breakfast to fuel my long day ahead. My daily schedule involves heading to my office and having back-to-back meetings with my teams in New York and Milan. No two days are the same, keeping things dynamic and engaging.
How do you stay informed about industry trends and emerging technologies?
I love to read, and my go-to sources have always been Vogue and the Business of Fashion. Living in New York, I also gain inspiration and insights just by observing the trends around me in my day-to-day life. I also admire historic fashion houses like Hermes, Chanel, and Dior, often drawing inspiration from them.
Overcoming Challenges and Embracing New Projects
Can you recall a significant challenge or failure you faced and how you overcame it?
Challenges in the fashion industry are inevitable, but they are also what drive innovation. There have been ideas that didn’t come to fruition, but I view them as learning experiences. When an idea does succeed, it’s incredibly rewarding. I usually discuss ideas with my team, and those discussions can sometimes evolve into year-long projects.
What is your approach to starting a new project?
As an entrepreneur, my mind is always racing with ideas. I believe in brainstorming with my team and running ideas past them. This collaborative approach often leads to exciting projects that reflect our shared vision and values.
This interview captures the essence of Kukreja's professional journey and personal insights. As an entrepreneur, she continues to inspire through her dedication to family, innovation in fashion, and commitment to empowering the next generation of female leaders.
Expertise and Achievements in the Fashion Industry
You have been very successful with Persaman New York. What do you attribute your success to?
Success in the fashion industry requires a blend of creativity, resilience, and a keen understanding of market trends. I attribute much of my success to the ability to seamlessly integrate these elements. However, success is also about surrounding yourself with a dedicated team that shares your vision. My team’s commitment to quality and innovation has been instrumental to our brand’s growth. Additionally, staying true to the brand's identity and continuously drawing inspiration from both New York's energy and Italy’s craftsmanship have kept us relevant and distinct in this ever-evolving industry .
What are some of the achievements that you are most proud of in your career?
One of my proudest moments was when Persaman New York was featured in prominent fashion magazines. It was a validation of the hard work and passion that my team and I put into each collection. Another significant achievement is the opening of our flagship store in New York City. Having a dedicated space where we can interact with our customers and showcase our collections is incredibly rewarding. These milestones are reminders of how far we have come and motivate us to keep pushing boundaries .
Vision for the Future
Looking to the future, what are some of your goals for Persaman New York?
My vision for Persaman New York is to expand our global presence while staying true to the brand’s core values. We are working on introducing new product lines that cater to different aspects of our customers' lifestyles. Additionally, I am committed to implementing sustainable practices in our production processes. The fashion industry has a responsibility to contribute to environmental conservation, and I aim to ensure that our brand plays its part. Our goal is not just growth in terms of numbers, but also in terms of our positive impact on the community and the planet .
How do you envision the future of the fashion industry, particularly concerning sustainability and innovation?
The future of the fashion industry is decidedly moving towards sustainability and innovation. Consumers are becoming more conscious of the origins of their purchases and the environmental impact. This shift presents an opportunity for brands to innovate and lead by example. I believe that sustainable fashion will become more mainstream, and brands will need to adopt green technologies and practices to stay relevant. At Persaman New York, we are actively seeking ways to use recycled materials and reduce waste, ensuring that our creations are not only beautiful but also environmentally responsible .
Personal Reflections and Advice for Aspiring Entrepreneurs
What advice would you give to someone aspiring to enter the fashion industry?
My advice would be to remain authentic and patient. The fashion industry is highly competitive, and it’s easy to get swayed by trends. However, staying true to your vision and values is crucial. Additionally, patience is key. Success does not happen overnight, and learning from every experience, whether it’s success or failure, is invaluable. I also encourage aspiring entrepreneurs to continuously seek knowledge and inspiration from the world around them, never ceasing to innovate .
What legacy do you hope to leave in the fashion world?
I hope to leave a legacy of creativity, empowerment, and sustainability. I want Persaman New York to be remembered as a brand that stood for quality, innovation, and responsible practices. Moreover, I wish to inspire future generations of women to pursue their dreams and contribute their unique voices to the industry. Empowering others and fostering an inclusive and sustainable fashion landscape is a legacy I am passionate about cultivating .
Saman Kukreja brings insights and a forward-thinking approach to shape her journey in the fashion industry. Her dedication to blending creativity with responsibility sets a standard for future entrepreneurs in the field.
