Jayson Tatum Shines as the New Face of Coach Men's Fragrances
Coach has launched its latest men’s fragrance campaign featuring NBA star Jayson Tatum, marking his debut as the face of Coach men’s fragrances. Tatum, who became a global ambassador for the brand earlier this year, already represents Coach’s eyewear, watches, and fragrances, continuing to inspire with his compelling story of perseverance.
The campaign, captured by the acclaimed photographer Keizo Kitajima, showcases Tatum’s journey through dynamic urban landscapes, blending introspective moments with the vibrant energy of the city. It mirrors his personal narrative, reflecting his path to becoming the person he is today. Coach’s creative director, Stuart Vevers, expressed enthusiasm for Tatum’s role, lauding his authenticity and confident exploration of his multifaceted identity.
The Coach for Men fragrance line encapsulates the brand’s New York City roots, celebrated craftsmanship, and bold spirit. The collection includes invigorating and sensual scents like Coach for Men, Coach Platinum, Coach Green, and Coach Blue. These fragrances blend citrus, warm, and earthy notes, offering a layered olfactory experience that echoes the journey of the modern Coach man. The collection is now available for purchase on Coach’s official website.
